Unlike a mass produced car a bugatti must always be an icon in the automotive industry and be perceived as a monumental car with authenticity in 50 years to come and beyond explains stephan winkelmann. A series of concept cars led to the announcement of the bugatti veyron 16 4 named for the driver that brought ettore his final victory at le mans beginning an era that realised the creation of the fastest most powerful most expensive luxury production car.
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With the ettore bugatti lifestyle collection launched two years ago as a major step in bugatti s brand extension strategy an automobile brand is giving authentic expression to its values and its dna in the lifestyle sector for the first time.
Ettore bugatti signature. Furniture has always played a pivotal role in the history of bugatti carlo bugatti father of the company founder ettore bugatti was an interior designer and passed on his artistry to his sons. The petrol and oil filler caps are engraved with the signature of ettore and painted silver. The collection carries the signature of the two designers carlo colombo and toan nguyen each piece reflecting performance technology and elegance the very features inherent to the prestigious brand.
The striking bugatti horseshoe and the eb logo on the rear are made of gleaming platinum. Bugatti home interprets the values of the super sports car brand founded in 1909 in molsheim alsace by ettore bugatti. The two tone variant of the bugatti signature bag made from python skin is a fashion statement and emphasizes the confident casual character that characterizes the luxurious presentation of the eb ettore bugatti collection.
Ettore bugatti s goal was to make each part aesthetically and technically perfect to create a defined line and to achieve an appearance second to none in terms of beauty. Bugatti s collaboration with the renowned luxury living group now builds on the company s rich history. Welcome to bugatti home.
The veyron was limited to a production run of 300 plus 150 for its roadster editions. Specially for this car a wheel design was developed that is based on the most famous rims in motoring history ettore bugatti s bugatti aluminium wheels.
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